The wait is officially over! The Victoria’s Secret Summer Semi-Annual Sale has officially kicked off.

While the main signage promises savings of up to 60% off both in stores and online, I did some digging through the actual listings and discovered a major insider secret: I found discounts that are definitely over 60% off!

If you want to score the absolute lowest prices on intimates, beauty, and lounge items, right now is the time to strike while quantities last. Here is everything you need to know to maximize your savings, strategically navigate the categories, and stack your coupons like a pro.

The Main Event: Massive Savings Sitewide & In-Store
The sale covers all the major categories, making it the perfect time to refresh your drawer or stock up on gifts. Don’t let the main “60% off” banners fool you—make sure to look closely at individual items because many styles are marked down way past that threshold

~ Bras: Expect to see deep markdowns on everything from daily t-shirt bras to high-end lace styles.
~ Panties: A massive variety of fits, colors, and fabrics are hitting the clearance bins.
~Beauty: Stock up on your favorite mists, lotions, and rollers before they are gone for the season.
~ Sleep: Grab lightweight pajama sets, robes, and loungewear perfect for the warmer months.
~ Lingerie: Premium bodysuits and delicate pieces are seeing major price slashes.
~ Clothing: Tons of activewear and VS Pink clothes with deep discounts (it’s my favorite time to pick up new sweats for winter)


Insider Pro-Tips for Couponers
As a veteran deal hunter, you don’t just shop a sale—you play to win. Keep these strategies in mind to get the most bang for your buck:

1. Watch for the Mid-Sale Price Drops
Even though I’ve already spotted deals  over 60% off right at the launch, Victoria’s Secret is famous for dropping extra clearance coupon codes and extra markdowns later in the sale event.

2. Check the Suffix Prices
This is a huge clearance event. Look for price tags ending in $.99. These are heavily marked-down clearance discounts, unlike standard multi-buy promotions (such as 2/$28 mists) which are usually reserved for full-price inventory.

3. Join the Rewards Program for More Perks
To save even more online, make sure you are logged into your Victoria’s Secret Rewards account. Rewards members frequently qualify for lower free shipping thresholds and get other freebies

Quick Pro-Tip: Many sizes and the popular limited-edition scent collections fly off the shelves during the first week. If you have your eye on something specific, do not wait for the extra markdown phase—grab it now while it’s still in stock!